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2nd-on-2nd Small Firm Forum | Catering to Clients

June 8, 2021 @ 12:00 pm - 1:00 pm

Catering to Clients: Balancing Project Management & Business Development 


The AIA Pennsylvania Small Firm Exchange (SFxPA) invites small firm leaders and aspiring firm owners to share and discover how peers manage existing client relationships and workloads while securing a pipeline of future clientele and projects. The forum will hinge around three discussion prompts:

  • Are there any small touches that have made a big impact with respect to improving your existing client relationships or generating new clients?
  • What have you invested in to help better manage existing client relationships or projects?
  • What have you invested in that has helped generate client leads?

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The AIA Pennsylvania Small Firm Exchange (SFxPA) invites small firm leaders and aspiring small firm leaders to share your experiences and pose questions on a pre-determined topic every 2nd Tuesday of every other month at 12 noon for the 2nd-on-2nd Small Firm Forum.

The format is a roundtable discussion with all registrants invited and encouraged to participate. Each forum, a different member will open the discussion with a brief introduction to a predetermined topic. Interested members are asked to volunteer to introduce the topic in registration sign-up.

SFxPA Chair and forum moderator, Lee Calisti, AIA, of lee CALISTI architecture+design, will then open up the discussion to attendees** on a predetermined topic. All attendees are asked to come prepared to share their experiences or pose questions to the group relating back to the topic and prompts/agendas.

**Groups of 10 will be formed to facilitate discussion and greater knowledge sharing.


The SFxPA Steering Committee have compiled a topic schedule for the remainder of the year. You are welcome to pre-register for any of these forums by clicking on the red links below.

August 10 @ 12 PM Leveraging Limited Resources: Innovating and Expanding Your Small Practice

October 12 @ 12 PM Streamlining Project Workflows: Processes for Producing Construction Documents

December 14 @ 12 PM Maximizing vs Minimizing: Small Firm Positioning and Marketing

If you are interested in shaping the agendas for any of the forums listed or future forums, please reach out to SFxPA Co-Chair, Olivia Perry at operry@aiapa.org to be invited to the next SFxPA Steering Committee meeting.


June 8, 2021
12:00 pm - 1:00 pm
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