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Can I Say That? Ethical Advertising for AEC Marketing & Design Professionals
February 28, 2019 @ 4:00 pm - 7:00 pm
Anthony Potter, Principal attorney in the Offit Kurman Construction Law Practice Group, will address the common ethical dilemmas that plague AEC Marketing and Design Professionals. Participants will walk away with an ethical and legal filter for assessing their marketing and advertising initiatives.
Schedule of Events
3:30 pm – 4:00 pm | Registration & Welcome
4:00 pm – 5:00 pm | Continuing Education Session
5:00 pm – 7:00 pm | AIA Pennsylvania & SMPS Annual Mixer
Learning Objectives
- Identify Ethical Issues in Advertising & Create a Framework for Resolution for Marketing Professionals.
- Analyze Professional Cannons of Ethics Impacted by Advertising.
- Understand Professional Association Codes of Ethics and Attribution Guidelines.
- Review Ethics Board Opinions Impacting Advertising.
1 AIA LU credit pending