Small Firm Forum | High-Impact Approaches to Designing & Aligning Your Firm’s Marketing Processes and Business Goals: PART 1

High-Impact Approaches to Designing & Aligning Your Firm’s Marketing Processes and Business Goals

PART 1 – Marketing Strategy Development, Cycle & Business Alignment

TUESDAY, APRIL 12 @ 12 PM

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Are you looking to make the leap from relying on passive word of mouth referrals, break away from repeat business that isn’t the best fit for your firm, or expand your book of business? Designing the marketing strategy and processes that ultimately win the right work for your firm is just as critical to your firm’s success as delivering great design for your clients. The stakes are especially high for small firms pursuing work with limited resources.

The AIA Pennsylvania Small Firm Exchange (SFxPA) invites small firm leaders and aspiring firm leaders* to a 2 part discussion of the 2nd-on-2nd Small Firm Forum spanning the April and June forums, “High-Impact Approaches to Designing & Aligning Your Firm’s Marketing Processes and Business Goals.”

Part 1, “Marketing Strategy Development, Cycle & Business Alignment” invites participants* to join to share where they are at and where they have gone right or wrong in the development of their marketing strategy and cycle delving into the following prompts:

• Does your firm have a marketing strategy and/or plan in place? How did you develop it – internal, “canned” program, custom consultant/coaching?
• What are its key components? How does it align with your firm’s business model/plan?  
• How has your marketing strategy/plan been implemented, revised, revisited, or benchmarked?
• Has your marketing strategy/plan translated to your client/business development cycle/processes? Do you have a defined sales process/marketing funnel? If so, can you share the steps/deliverables you have employed from building an audience to converting them to leads and eventually clients.
• What has been the most impactful investment in your marketing and client/business development cycle/process?

*The exchange welcomes the input and participation of any former small firm leaders that have started small and grown their practices beyond the standard small firm size (staff of 1-9) and have insights to share with younger or smaller firms looking to evolve or streamline their practices.

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