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Measuring Small Firm Success

February 13, 2024 | 12 - 1 pm

Virtual Event

2nd-on-2nd Small Firm Forum

What metrics do you use to measure your firm’s health, success, strengths, and weaknesses?

Join the AIA Pennsylvania Small Firm Exchange (SFxPA) to learn and share the most impactful and actionable indicators that you and your peers track throughout the year for greater insight into firm operations, finances, marketing/business development, staffing and more.

To be submitted for AIA CES approval

You’re invited

Small firm leaders that have experience and insights on the topic as well as established and aspiring firm leaders that are looking for answers or other perspectives are encouraged to join.

SFxPA also welcomes the input and participation of any former small firm leaders that have started small and grown their practices beyond the AIA-defined standard small firm size (staff of 1-9) and have practice insights to share.


Registrants will receive their join link and information to add to your calendar from Zoom via AIA PA Small Firm Exchange SFxPA <> subject line “AIA SFxPA 2nd-on-2nd Small Firm Forum | (Month Year) Confirmation”

Your registration confirmation will include an option to “Add to Calendar” (.ics file suitable for most standard calendar applications) in the body text of the email. 

Topic ideas or insights?

SFxPA is putting together our topic outline for 2024’s forums and “How I Architected This” presentations.

Challenges, opportunities, or insights you want to discuss in a forum setting with your small firm peers? Share them with the Steering Committee >

Review the call for presentations for the insights sought by the Steering Committee for the “How I Architected This” presentations. Share how you architected that >