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Small Firm Forum August

August 12, 2025 | 12:00pm - 1:00pm ET

Virtual Event
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1 AIA LU Submitted

AI Part 2: Leveraging AI for Architectural Innovation in the Small Firm Setting

We will be discussing insightful and practical strategies designed specifically for small architectural firms looking to enhance their creative and operational capabilities through the power of artificial intelligence.

We will explore practical ways to utilize AI tools, such as large language models like ChatGPT, to streamline workflows, generate innovative design concepts, and enhance communication with clients. We’ll also dive into the integration of AI for prompting of visual content creation, sharing effective prompting techniques to maximize the potential of image-generation technology tailored for architectural needs.

By the end of the presentation, participants will gain actionable strategies to incorporate AI into their small firm practices, fostering creativity and efficiency while maintaining their unique architectural vision. Whether they are new to AI or already exploring its possibilities, this session will equip them with the tools and knowledge to take a small firm to the next level with AI.

MEET THE PRESENTERS

William (Bill) Martin, AIA

CEO, Founder, Principal Architect and guiding influence of the award winning WJM Architect firm. Trusted source for journalists on architecture, community planning, and historical built environment topics. 


Brian Penchow, AIA

AIA – New Jersey Immediate Past-President, Spec Writer at CONSTRUCTION SPECIFICATIONS, INC. AI Image Generation Expert – Consultant


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