Winning the right projects takes more than great design it requires telling the story behind your firm’s value. This practical session is designed for architects who don’t consider themselves marketers but want to build a stronger, more intentional business development strategy.

Join AIA Pennsylvania Small Firm Forum as we discuss how to move beyond relying solely on referrals by creating a compelling brand through a website, social media presence, project photography, and client-focused messaging. The course will explore how to communicate expertise, differentiate a firm in a competitive market, and attract clients who appreciate quality design and are willing to invest in it.

Attendees will leave with practical, easy-to-implement strategies for building credibility, strengthening their firm’s visibility, and creating a marketing narrative that supports long-term growth and higher-value projects.

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• Identify exactly who your ideal client is project type, budget, values.
• Evaluate effective strategies for visibility and trust with that client before they’re ready to hire
• Apply best practices for Screen inbound interest, keep quality leads, release the rest quickly.
• Develop a practical marketing and business development plan that integrates measuring conversion, ROI, and pipeline in a CRM, and then feeding it back in