AI Part 2: Leveraging AI for Architectural Innovation in the Small Firm Setting

We will be discussing insightful and practical strategies designed specifically for small architectural firms looking to enhance their creative and operational capabilities through the power of artificial intelligence.

We will explore practical ways to utilize AI tools, such as large language models like ChatGPT, to streamline workflows, generate innovative design concepts, and enhance communication with clients. We’ll also dive into the integration of AI for prompting of visual content creation, sharing effective prompting techniques to maximize the potential of image-generation technology tailored for architectural needs.

By the end of the presentation, participants will gain actionable strategies to incorporate AI into their small firm practices, fostering creativity and efficiency while maintaining their unique architectural vision. Whether they are new to AI or already exploring its possibilities, this session will equip them with the tools and knowledge to take a small firm to the next level with AI.

Why Attend?

• See real AI use cases: Zoning analysis, code checks, drawing notes, and professional communications: all demonstrated step-by-step.
• Bridge the knowledge gap: You don’t need to be an AI engineer…just proficient enough to manage employees and evaluate AI-generated work.
• Spot the risks: Learn how to detect typical AI errors and maintain control over quality.
• Stay human: Understand when to rely on AI and when your professional judgment must take over.

👥 Who Should Attend?

• Small firm principals, project architects, and managers ready to use AI without giving up oversight.
• Senior designers who want to enhance productivity but stay vigilant about errors.
• Educators and mentors who want a balanced approach to AI in training future architects.

What You’ll Learn

✅ Module 1: AI Fundamentals & Tools
Quick intro to ChatGPT, Midjourney, Revit plugins, and practical workflow integrations.

✅ Module 2: Automating Zoning Analysis
Watch Brian’s step-by-step demo on how AI generates zoning reports—and why oversight still matters.

✅ Module 3: Streamlining Code Reviews
Bill will show how to create AI-generated compliance tables and checklists, plus the crucial steps for human proofreading.

✅ Module 4: Drawing Notes & CAD Integration
Learn how AI can create draft notes for details, then see the human role in verifying and implementing them.

✅ Module 5: Interactive “Spot the ERRORS!”
Test your critical eye on a real spec section—identify deliberate AI mistakes.

✅ Module 6: Professional Communication with AI
See how AI can draft polished client emails—without sounding generic.

✅ Module 7: Navigating Education & Ethics
Both Bill and Brian will tackle how architecture schools should teach AI (not ban it) and how practicing architects can model responsible use.

✅ Module 8: Next Steps & Best Practices
Get clear, immediate actions to try in your own office.

What You’ll Walk Away With

• A realistic roadmap for integrating AI in your workflow.
• Demos, prompts, and plug-in ideas you can adapt tomorrow.
• A renewed confidence in your role as the human guardrail for quality, ethics, and creativity.

MEET THE PRESENTERS

William (Bill) Martin, AIA

CEO, Founder, Principal Architect and guiding influence of the award winning WJM Architect firm. Trusted source for journalists on architecture, community planning, and historical built environment topics.  An award-winning architect and creator of E-FABism (Econo-Functional Aesthetic Balance), Bill is a trusted expert in blending economic, functional, and beautiful design solutions. He is a champion for pragmatic, balanced AI integration that respects budgets and aesthetics while protecting professional standards.

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Brian Penchow, AIA

AIA – New Jersey Immediate Past-President, Spec Writer at CONSTRUCTION SPECIFICATIONS, INC. AI Image Generation Expert – Consultant. Known as the “Humani-Architect,” Brian is a past-president of AIA New Jersey and an influential voice on how AI can enhance architectural practice without sacrificing human empathy. He is the author of Humani-tecture and Humani-Architect, blending philosophical insights with practical tips for AI-supported design. Brian is also recognized for using AI to co-create artwork and writing for professional publications on LinkedIn.

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