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Small Firm Forum October

Tuesday, October 21, 2025 | 12:00pm - 1:00pm

Virtual Event
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1 AIA LU

Business Development: Practical Strategies + Automated Solutions

Business Development: Practical Strategies + Automated Solutions

Join us as we discuss Business Development: Practical Strategies + Automated Solutions.  

Business development is distinct from marketing—it’s personal, relationship-driven, and best represented by you.  In this interactive session, we’ll explore how to build and sustain meaningful connections while strategically growing your practice. 

Discover how to elevate your approach through: 

  • Relationship Building cultivating trust, lasting partnerships, and referals
  • Visibility & Thought Leadershippositioning yourself as a go-to resource
  • Opportunity Scouting identifying and seizing the right projects
  • Client Carestrengthening loyalty through authentic engagement
  • Team Engagementempowering everyone to play a role in growth
  • Metrics & Reflection tracking progress and learning from results

Plus, see how incorporating automation tools can further streamline and enhance business development efforts, making processes more efficient without losing the personal touch.

Learning Objectives: 

  • Differentiate business development from marketing by recognizing its relationship-driven nature and the role of personal representation in practice growth.
  • Apply strategies for building trust, cultivating visibility, identifying opportunities, and strengthening client care to enhance long-term partnerships and referrals.
  • Engage team members in contributing to business development efforts and understand how to measure success through metrics and reflective practices.
  • Evaluate the role of automation tools in streamlining business development processes while maintaining authenticity and a personal touch.

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